Lunch with Dave Pegg, Cadbury

Today was a good day. Dave Pegg, a member of the design studio at Cadbury plc, came to Coventry University to give a talk on the legendary brand and on how the design department operate within the company. David covered Cadbury’s advertising from the first adverts in the 20th century to the renowned gorilla commercial and yes, the weird eyebrows commercial.

Fastforward to lunchtime.

Lunchtime. I had the opportunity to talk to Dave over lunch, thus being able to find out more about Cadbury’s vision as a global brand and about the ways in which Cadbury, as an umbrella brand, is rather different from Kraft, the worldwide giant. There were questions and there were answers, but what I was truly impressed with was Dave’s devotion to and passion for his career. We shared the same views regarding the fact that a creative job – be that in advertising or design - cannot be considered a job per se: There’s no starting at 8am and going home at 4pm. Working as a creative means constantly playing around with ideas, trying to create something that is beyond the constraints of some office walls and working hours. It is what you do, no matter where you are.

It is how and why you exist as a creative professional.