Picture this: A 22-year old chap wakes up one morning thinking "Hey. I can do it. I can be an advertising legend." Then he has a healthy breakfast - because he is a great believer in healthy breakfasts - and he's off to wherever he has to be off to. Let's give our guy a name, say, Rares. Rares is an Advertising student who likes most of the things a human being normally would and good advertising. No. He likes brilliant advertising. I am Rares.
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